If you want to get your books sold, you have to be careful not to raise the ire of the social media mafia. Take poor old Alex Frith, the author of Growing Up for Boys, a guide to puberty. His publisher has just decided to pulp all the remaining copies because a wowser named Simon Ragoonanan raised a Facebook storm over three sentences: "Girls have breasts for two reasons. One is to make milk for babies. The other is to make the girl look grown up and attractive." Shock! Horror! How could he say such a thing? It makes it sound like women are wired for sex appeal. It's a pity they don't show the same outrage towards those sex education books which encourage unchastity.
Well, as a trained behavioural scientist, I've got news for Mr Ragoonanan. The book is right!